# Jordan Glickman > Personal site of Jordan Glickman: performance marketer, operator, and investor. CEO and founder of Impremis Marketing (a 25-person performance marketing agency that has managed $250M+ in ad spend across 400+ brands in North America and APAC), Founding Partner at &you (a VC-backed telehealth brand operating across three countries), and founder of AdFuse (an ad operations platform for Meta ad teams). Long-form writing on performance marketing, attribution, creative testing, unit economics, and operating ad-driven businesses at scale. Building digital businesses since age 13. ## About - [About](https://www.jordanglickman.com/about): Background from age-13 first ventures to Impremis and &you. Operator-not-consultant philosophy. - [Ventures](https://www.jordanglickman.com/ventures): Four businesses, one operating system — Impremis Marketing (CEO & Founder), &you (Founding Partner), AdFuse (Founder), JG Consulting & Investments. - [Consulting](https://www.jordanglickman.com/consulting): Six-area service model — media buying, attribution, CRO, funnels, first-party data, strategy and speaking. ## Writing 132 long-form posts. Everything below is written from operating accounts, not theory. ### Strategy and scaling - [New Customer Rate: Why It Matters More Than ROAS at Scale](https://www.jordanglickman.com/writing/new-customer-rate-paid-media-ecommerce-scaling) - [The AOV Lever: How Order Value Changes Media Buying Math](https://www.jordanglickman.com/writing/average-order-value-optimization-paid-media-cac) - [Google vs. Meta Budget Allocation: A Stage-by-Stage Framework](https://www.jordanglickman.com/writing/google-vs-meta-budget-allocation-ecommerce-growth-stages) - [ROAS Is Not the Goal. It's a Sensor on the Dashboard.](https://www.jordanglickman.com/writing/roas-is-not-the-goal) - [The Restricted Category Playbook: Scaling Ads the Platforms Keep Rejecting](https://www.jordanglickman.com/writing/restricted-category-advertising-playbook) ### Creative - [The Creative Testing System That Produces Real Winners](https://www.jordanglickman.com/writing/creative-testing-system) - [How to Build a High-Output Creative Team Without 15 People](https://www.jordanglickman.com/writing/high-output-creative-team-without-hiring-more-people) - [How to Pressure-Test a Creative Concept Before Real Spend](https://www.jordanglickman.com/writing/creative-concept-testing-pre-production-paid-media) - [Creative Fatigue Is the Most Expensive Problem Nobody Measures](https://www.jordanglickman.com/writing/why-ads-stop-working-creative-fatigue) ### Meta Ads - [The DTC Retargeting Stack We Build for Every Brand](https://www.jordanglickman.com/writing/dtc-retargeting-stack-meta-ads-audience-segmentation-strategy) - [The Creative Learning Phase: What Meta Does in Seven Days](https://www.jordanglickman.com/writing/meta-ads-learning-phase-creative-optimization) - [How to Diagnose Declining ROAS Without Changing Structure](https://www.jordanglickman.com/writing/declining-roas-diagnosis-meta-ecommerce) ### Attribution and measurement - [Why Meta and Google Analytics Never Agree](https://www.jordanglickman.com/writing/meta-google-analytics-attribution-discrepancy) - [AI Search Is Sending You Customers. Your Analytics Is Calling It Direct.](https://www.jordanglickman.com/writing/ai-search-referral-traffic-attribution) - [The 8 Attribution Models DTC Brands Use, and the 3 That Matter](https://www.jordanglickman.com/writing/attribution-types-dtc-need-to-know) - [Brand Awareness Measurement: Valuing Non-Converting Spend](https://www.jordanglickman.com/writing/brand-awareness-measurement-performance-marketing-attribution) ### DTC and conversion - [The eCommerce CRO Framework That Compounds Past 7 Figures](https://www.jordanglickman.com/writing/ecommerce-conversion-rate-optimization-tips) - [How to Design a Landing Page That Converts Cold Traffic](https://www.jordanglickman.com/writing/landing-page-cold-traffic-conversion) - [The Product Page Audit: 12 Fixes Before Running Paid Ads](https://www.jordanglickman.com/writing/product-page-cro-ecommerce-audit) - [If You're Always On Sale, You're Never On Sale.](https://www.jordanglickman.com/writing/promotional-cadence-offer-strategy-dtc) ### Unit economics and finance - [Contribution Margin: The Only View That Guides Paid Media](https://www.jordanglickman.com/writing/contribution-margin-ecommerce-paid-media) - [How to Price Performance Marketing Without Killing Margin](https://www.jordanglickman.com/writing/agency-pricing-performance-marketing-retainer) - [What Actually Drives LTV: A Framework for Repeat Purchase](https://www.jordanglickman.com/writing/performance-marketing-ltv-framework-repeat-purchase) - [The 90-Day Cohort Analysis That Predicts Paid Media Scale](https://www.jordanglickman.com/writing/customer-cohort-analysis-ecommerce-ltv) ### Agency operations and hiring - [The Creative Brief Template I Use for Every Ad Campaign](https://www.jordanglickman.com/writing/creative-brief-template-performance-marketing-ads) - [What I Got Wrong About Hiring Media Buyers](https://www.jordanglickman.com/writing/hiring-media-buyers-performance-marketing-what-matters) - [Your Media Team Will Hit Every Target You Set. That's the Problem.](https://www.jordanglickman.com/writing/performance-marketing-kpi-targets-media-team) - [How I Keep Agency Accounts Retained for 2+ Years](https://www.jordanglickman.com/writing/client-retention-playbook-agency-accounts-long-term) ### Personal - [Founding a Company at 25: What Impremis Taught Me](https://www.jordanglickman.com/writing/founding-company-at-25-risk-lessons-impremis) - [$1,000,000 in Learnings from a 30-Year-Old Entrepreneur](https://www.jordanglickman.com/writing/1m-learnings-from-bare) ## Resources - [Resources](https://www.jordanglickman.com/resources): Free templates, frameworks, and calculators. - [Tool stack](https://www.jordanglickman.com/resources?tab=tools): The software actually used to run the agency and the brands. - [Downloads](https://www.jordanglickman.com/resources?tab=downloads): Creative testing matrix, account architecture starter, incrementality holdout sizer. ## Contact - [Contact](https://www.jordanglickman.com/contact): Best fit is consulting and agency work for performance-marketing-driven brands spending $50K+/mo. Also open to speaking, workshops, and selective investment opportunities. ## Optional - [Writing index](https://www.jordanglickman.com/writing): All 132 posts, filterable by topic. - [Privacy](https://www.jordanglickman.com/privacy) - [Terms](https://www.jordanglickman.com/terms)