Consulting
Creating solutions
that drive results.
Online marketing strategy is one of my greatest strengths. Whether it's a new brand or an established one, I'll review your business with no obligation — and tell you honestly what I see and what I'd do about it.
Mercedes-BenzCadillacAnytime FitnessohsnapEarned AthleticsOriginal VitaminsSolar EdgeUniversal RobinaFilinvest
My expertise
Six areas.
One operating system.
Most growth problems are not strategy problems. They are systems problems. Here is what I run, in order, for every brand.
01
Media buying & paid acquisition
Meta, TikTok and Google account architecture engineered to spend efficiently from $100K to $10M/month. Running Facebook ads since early 2017.
·Campaign architecture & budget allocation
·Creative testing frameworks (weekly cadence)
·Post-iOS measurement & incrementality testing
·Weekly account reviews with actionable output
02
Attribution & analytics
Custom MMM, post-purchase surveys, and warehouse-native dashboards. The tooling that lets operators trust the number on the dashboard — not just report it.
·Media mix modeling (Robyn, Haus, custom)
·Post-purchase survey design & analysis
·Warehouse-native reporting (BigQuery / dbt)
·Geo holdout & incrementality testing
03
Conversion rate optimization
A streamlined website experience that works in concert with all marketing strategies is critical to converting visitors efficiently. Spend without CRO is leaking.
·Landing page audit & redesign strategy
·A/B testing framework and prioritization
·Funnel drop-off analysis & fixes
·Post-purchase flow optimization
04
Sales & marketing funnels
Without a planned funnel, customers will never make it to the end goal cost-effectively. Acquisition-to-retention funnels from first touch to repeat purchase.
·Full-funnel strategy (TOF → MOF → BOF)
·Lifecycle & retention across Klaviyo / Customer.io
·Subscription & renewal rate optimization
·Cross-channel CRM orchestration
05
Leveraging data to grow digital spend
Gathering data is critical. Knowing how to use it is the next step. I help brands turn first-party data into a real competitive advantage — not just a dashboard.
·First-party data strategy & infrastructure
·Audience segmentation & lookalike architecture
·Customer LTV modelling & cohort analysis
·Spend efficiency & allocation frameworks
06
Digital strategy & speaking
A business vision without a plan is just a hobby. Working with leadership teams to build actionable digital strategies — and sharing frameworks publicly through speaking.
·Full digital marketing strategy & roadmap
·Team upskilling & workshops
·Conference & corporate speaking
·Half-day & full-day consulting intensives
$100M+
Annual ad spend managed
20+
Team members globally
3
Countries, active operations
Case studies
Real results.
Real numbers.
Every number here comes from a real account. No projections, no ranges, no vanity metrics.
Media Buying
OhSnap: 4 to 5 figure days in sales
Account was hovering above breakeven at $30K/mo spend. We restructured the funnel, rebuilt account architecture, and scaled to $150K/mo ad spend — over $500K monthly revenue within 6 months.
5x
Ad spend growth
3x+
Sustained ROAS
Growth Operations
EasyFX: $0 to $100K/mo in 6 months
Activated account at $3K/mo spend with a 2.5 ROAS. Scaled through paid acquisition, funnel optimization, and lifecycle marketing. Hit $100K revenue in a single 30-day period.
$100K+
Peak 30-day rev
2.5x
Launch ROAS
Subscription Growth
$0 to $20K/mo recurring in 11 months
Built the full stack from scratch: website, paid acquisition, CRM, and retention. Reached $20K MRR with 11% churn — well below industry average — despite content budget constraints.
$20K
Monthly recurring
11%
Churn rate
Ways to work together
Three doors in.
Same operating principles.
Engagement structure depends on the problem. We'll figure out the right fit on the first call — no rigid process, no template retainer. Every engagement starts with a real diagnosis.
1:1 Consulting
Strategy intensive
A focused engagement to diagnose the real constraint and ship a 90-day plan. Half-day, full-day, or multi-week — scoped to what's actually broken.
Best fit
Founders and growth leads who need a sharp outside perspective.
Agency · Impremis
Done-for-you growth
Full media buying, creative, attribution, and lifecycle stack run by my 20-person team. Pay-for-performance pricing on qualified accounts.
Best fit
DTC, telehealth, and subscription brands spending $50K+/mo.
Speaking
Workshops & keynotes
In-house team training, conference keynotes, half-day to multi-day intensives on creative testing, attribution, and account architecture.
Best fit
Conferences, accelerators, and in-house growth teams.
Ready to build the system?
I've taken brands from $30K to $500K/mo in revenue. One call, no deck — I'll diagnose the real constraint and tell you honestly whether I can help.
Book a 1-on-1 call