Consulting
Creating solutions
that drive results.
Online marketing strategy is one of my greatest strengths. Whether it's a new brand or an established one, I'll review your business with no obligation - and tell you honestly what I see and what I'd do about it.
Mercedes-BenzCadillacAnytime FitnessohsnapEarned AthleticsOriginal VitaminsSolarEdgeUniversal RobinaFilinvestFlexfire LEDs&youKumu
Google PartnerMeta Business PartnerTikTok Marketing PartnerKlaviyo PartnerShopify PartnerCustomer.io Certified
My expertise
Six areas.
One operating system.
Most growth problems are not strategy problems. They are systems problems. Here is what I run, in order, for every brand.
01
Media buying & paid acquisition
Meta, TikTok and Google account architecture engineered to spend efficiently from $100K to $10M/month. Running Facebook ads since early 2017.
·Campaign architecture & budget allocation
·Creative testing frameworks (weekly cadence)
·Post-iOS measurement & incrementality testing
·Weekly account reviews with actionable output
02
Attribution & analytics
Custom MMM, post-purchase surveys, and warehouse-native dashboards. The tooling that lets operators trust the number on the dashboard - not just report it.
·Media mix modeling (Robyn, Haus, custom)
·Post-purchase survey design & analysis
·Warehouse-native reporting (BigQuery / dbt)
·Geo holdout & incrementality testing
03
Conversion rate optimization
A streamlined website experience that works in concert with all marketing strategies is critical to converting visitors efficiently. Spend without CRO is leaking.
·Landing page audit & redesign strategy
·A/B testing framework and prioritization
·Funnel drop-off analysis & fixes
·Post-purchase flow optimization
04
Sales & marketing funnels
Without a planned funnel, customers will never make it to the end goal cost-effectively. Acquisition-to-retention funnels from first touch to repeat purchase.
·Full-funnel strategy (TOF → MOF → BOF)
·Lifecycle & retention across Klaviyo / Customer.io
·Subscription & renewal rate optimization
·Cross-channel CRM orchestration
05
Leveraging data to grow digital spend
Gathering data is critical. Knowing how to use it is the next step. I help brands turn first-party data into a real competitive advantage - not just a dashboard.
·First-party data strategy & infrastructure
·Audience segmentation & lookalike architecture
·Customer LTV modelling & cohort analysis
·Spend efficiency & allocation frameworks
06
Digital strategy & speaking
A business vision without a plan is just a hobby. Working with leadership teams to build actionable digital strategies - and sharing frameworks publicly through speaking.
·Full digital marketing strategy & roadmap
·Team upskilling & workshops
·Conference & corporate speaking
·Half-day & full-day consulting intensives
$500M+
Total ad spend managed
25+
Team members globally
12+
Countries served
Case studies
Real results.
Real numbers.
Every number here comes from a real account. No projections, no ranges, no vanity metrics.
eCommerce
ohsnap: $30K to $150K/mo ad spend
Restructured Meta account architecture and rebuilt the funnel. Scaled from $30K to $150K/month in ad spend while improving ROAS from 2x to 3x+ within 6 months. Google Ads added $30K/month at ~3x ROAS in 3 months.
5x
Ad spend growth
3x+
Sustained ROAS
Lead Gen
EasyFX: $0 to $250K revenue in 6 months
Launched Meta campaigns from zero on $30K ad spend. Built a 3-step acquisition funnel that generated $250K in revenue within 6 months through lead gen and direct purchases.
$250K
Revenue in 6 mo
$30K
Total ad spend
eCommerce
&you: $57 to $650K/mo in under 6 months
Scaled a VC-backed telehealth brand across Meta, Google, and TikTok. Improved MER while growing spend 3x on Google. Launched TikTok from $0 to $1K/day at ~5x ROAS within 30 days.
$650K
Monthly revenue
~5x
TikTok ROAS
eCommerce
Flexfire LEDs: 10.56x ROAS from Google
Took Google Ads from $0 to $10K/month spend in under a year. Maintained a 10.56x ROAS through structured campaign architecture and conversion-focused landing pages.
10.56x
Google ROAS
<1yr
Time to scale
Lead Gen
Colorado Industrial: 20x return
Scaled Google Ads for a B2B industrial packaging company from $2K to $40K in revenue within the first 6 months, generating leads and sales calls at a 20x return on ad spend.
20x
Return on spend
$40K
Monthly revenue
Local Business
Heather's Mobile Pet Salon: $10K to $100K
Grew a local service business from $10K to $100K in revenue spending less than $4K on Google Ads. Built a local acquisition engine that consistently generated leads at low cost.
$100K
Revenue
<$4K
Ad spend
Ways to work together
Three doors in.
Same operating principles.
Engagement structure depends on the problem. We'll figure out the right fit on the first call - no rigid process, no template retainer. Every engagement starts with a real diagnosis.
1:1 Consulting
Strategy intensive
A focused engagement to diagnose the real constraint and ship a 90-day plan. Half-day, full-day, or multi-week - scoped to what's actually broken.
Best fit
Founders and growth leads who need a sharp outside perspective.
Agency · Impremis
Done-for-you growth
Full media buying, creative, attribution, and lifecycle stack run by my 25-person team. Pay-for-performance pricing on qualified accounts.
Best fit
DTC, telehealth, and subscription brands spending $50K+/mo.
Speaking
Workshops & keynotes
In-house team training, conference keynotes, half-day to multi-day intensives on creative testing, attribution, and account architecture.
Best fit
Conferences, accelerators, and in-house growth teams.
Ready to build the system?
I've taken brands from $57 to $650K/mo in revenue. One call, no deck - I'll diagnose the real constraint and tell you honestly whether I can help.
Book a 1-on-1 call