Resources
The actual stack.
No fluff.
The tools I use to run Impremis Marketing and &you — and the downloadable templates and frameworks we build on top of them.
Framework
Creative testing matrix
The exact spreadsheet we use to plan every weekly creative test at Impremis. Variable isolation, sample sizing, decision rules.
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Template
Account architecture starter
Meta + Google campaign structure scaffold for a $50K-$500K/mo account. Naming conventions, budget allocation, ASC vs. ABO logic.
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Calculator
Incrementality holdout sizing
Plug in your spend and audience size — get a recommended geo holdout split with statistical power baked in.
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Doc
Attribution stack we run at &you
Tooling, vendors, and event taxonomy. The actual config behind our growth measurement, written for operators.
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Checklist
Pre-launch DTC audit
73-point checklist we run before activating a new brand. Tracking, creative, funnel, lifecycle, ops — all covered.
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Talk
AdFuse: Post-iOS performance marketing
Recorded keynote on rebuilding the measurement layer after iOS 14.5. Slides + transcript.
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Note · downloadable files coming soon. Click any card to be notified — direct download links go live as files are added.
Want a custom audit?
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