Resources

The actual stack.
No fluff.

The tools I use to run Impremis Marketing and &you — and the downloadable templates and frameworks we build on top of them.

Preferred tools Downloads

Creative testing matrix

The exact spreadsheet we use to plan every weekly creative test at Impremis. Variable isolation, sample sizing, decision rules.

Account architecture starter

Meta + Google campaign structure scaffold for a $50K-$500K/mo account. Naming conventions, budget allocation, ASC vs. ABO logic.

Incrementality holdout sizing

Plug in your spend and audience size — get a recommended geo holdout split with statistical power baked in.

Attribution stack we run at &you

Tooling, vendors, and event taxonomy. The actual config behind our growth measurement, written for operators.

Pre-launch DTC audit

73-point checklist we run before activating a new brand. Tracking, creative, funnel, lifecycle, ops — all covered.

AdFuse: Post-iOS performance marketing

Recorded keynote on rebuilding the measurement layer after iOS 14.5. Slides + transcript.

Note · downloadable files coming soon. Click any card to be notified — direct download links go live as files are added.

Want a custom audit?

Tools only get you so far. If you want me to look at your specific account and tell you what I'd do — book a call.

Book a 1-on-1 call